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You need to download the web page so you will necessarily download the advertisements. All you can do here is to hide the advertisement so you don't need to see it. That's what element hiding is meant for.
The first advertisement above is contained inside a div element with class attribute "textad". The following rule will hide exactly this combination: ##div.textad. Here ## marks an element hiding rule while the rest is a selector identifying the elements that need to be hidden. You can hide elements by their id attribute similarly, ##div#sponsorad will hide the second advertisement. You don't need to specify the element name, the rule ##*#sponsorad will work just as well. And you can hide elements by element name only, e.g. ##textad for the third advertisement.
The Element Hiding Helper extension helps selecting the correct element and writing the corresponding rule without having to view the source code of the page. Basic HTML knowledge is useful nevertheless.
Note: Element hiding works very differently from normal filters. This has the implication that no wildcards are supported in element hiding rules.
More info:
http://adblockplus.org/en/filters
plugin:
http://adblockplus.org/en/elemhidehelper
